I'm Jack,
founder of Overeasy
I've spent 15 years working as a strategist across a broad range of disciplines — big integrated brand campaigns, brand architecture and positioning, B2B demand generation, social, CRM and CX.
My varied experience helps my clients find interesting and effective solutions to problems that don't sit neatly in one category.
My experience
I’ve worked across a number of world-class agencies across my career, creating award-winning strategies for well-known brands as well as emerging challengers.
At AnalogFolk I led digital ecosystem and data strategy across Unilever's food and homecare brands — Marmite, PG Tips, Pot Noodle, Persil.
At Saatchi & Saatchi I was the sole strategist on EE, leading strategy across the 5G launch, demand generation, and value positioning and worked on Visa’s ‘Where you shop matters’ campaign to support small businesses on the high street.
As Strategy Director at The Croc I led B2B strategy across Sky Business, HP Aruba, ABAX, and others, and helped build out the agency's B2B strategic proposition.
Most recently, I was at VCCP working with Allwyn, the current operator of the UK National Lottery, across brand architecture, global positioning, and a complex multi-market stakeholder environment.
Why Overeasy exists
Most B2B brands I've worked with aren't short of content or activity. They're short of clarity - about what they're offering, who they're really talking to, and what they want those people to do next.
Overeasy exists to fix that, without the overhead of a large agency relationship.
How I work
I'm London-based and work with a small number of clients at any one time. You'll always deal with me directly. That's the point.
If it sounds like a fit, the first conversation is free.